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Showing posts with the label Behavioral Science

The Honest Truth About Dishonesty (2012), Predictably Irrational (2008), The Upside of Irrationality (2010) | Dan Ariely

The Honest Truth About Dishonesty (2012) This was the first book I read that was written by Dan Ariely, which was around 2 years ago. Since I’ve had some time away from it, the one that remains salient is that people don’t evaluate dishonesty on a rational model of weighing the cost versus the benefit of an act, comparing positive and negative outcomes. The much more related model is that which is related to a person’s view of him/herself. People will fudge results only to the extent that they do not feel bad about themselves.

Thinking Fast and Slow (2011) | Daniel Kahneman

Gotten around to finishing Daniel Kahneman's book Thinking Fast and Slow. It's quite fascinating. Here he describes two thinking systems in the mind; System 1 and System 2 . System 1 is automatic.  System 2 is deliberate. System 1 is fast. System 2 is slow. Intuitions fall on System 1. Active and effort-full calculation is on System 2.